We build brand stories from consumer insights.
From hard facts and figures, and fundamentals on consumers’ motivators, values, beliefs, personalities and lifestyles (heck, down to which side of the bed one wakes up from), consumer insight provides the “spring board” from which we craft your brand proposition.
We’ve got the tech tools and proven methodologies to churn data into insights. And finally, into tangible, actionable solutions… whatever form it might take.
Brand DNA and Vision
Logo Design and Naming Services
Brand Architecture and Corporate Identity Development
Branded Content and Key Visual Development
Go-to-market Campaign (Ideation to Implementation)
Media Planning (Online-Offline)
Social Media Marketing
Content Creation, Traffic and Engagement
Lead Generation and Sales Conversion
Ad Management and Programmatic Marketing (Precise Consumer Targeting by Message, Media, Location and Psychographic)
Influencer Marketing
Website Development & SEO
Custom Packaging and Label Design and Material Selection
Unique Selling Proposition
Branded Benefits
Full-Service Brand Development
Digitally Enabled Brand Security
End-to-End Services and Solutions
Strategy, Branding & Marketing
Shopper Marketing (Shopper Insight, Online & In-store Communication and Sales Conversion)
*Supported by Competitor Analysis, Consumer Insights and Data Analytics
Kwan Beng Keat runs Perisson Consulting. He has over 20 years of experience in various strategic, operational, marketing and general management roles in MNCs across the FMCG, Banking and O&G industries.
Highlights include a 15-year stint in Nestle Malaysia, another 5 years as Head of National Branch Banking in OCBC Bank, and as GM of Marketing at PETRONAS Lubricants, obsessing about top lines and bottom lines.
Whether it’s B2B or B2C, Beng Keat’s vast skills and expertise in strategic branding and marketing will ensure your brand’s voice and message is heard by the right target audience.
Terence has a passion for clients. He enjoys bringing them personal, customised service, recognising that every client – and every project – is unique.
He has served high valued brands such as Microsoft, Samsung, HP, Toshiba, Sunway University College and Berjaya Vacation Club, with regional experience in Myanmar and Cambodia, where he served well-known brands like Smart, Telenor, Cambodia Beer, Barley Black, Ize, and Forte Insurance.
His entrepreneurial spirit has helped brand owners set up new production lines, reduce cost, boost revenue and develop new brands for their portfolio.
Tse Mei is a strategic writer with a flair for both creative and business writing. She enjoys designing solutions with words, visuals and abstractions.
At Perisson Consulting, she guides creatives from ideation to implementation, using every skillset in her arsenal to help her clients get ahead.
She was formerly the Creative Head of an award-wining agency, food critique and sub-editor of Flavours magazine, and editor at the New York-based award-winning newspaper, The Oswegonian. Her past clients include AirAsia, MCIS Life, MISC, Carlsberg, Maxis, Dutch Lady, Star Media Group, etc.
We are appointed as the strategic partner with MaGIC to harness the development of Social Enterprises in the country along with the nation’s aspirations.
We are a partner with NWSM to provide digitally enabled Brand Security and CRM solutions with cutting edge technology to help you protect your brand, your revenue and most importantly your consumers.
Are you ready to make your brand awesome?
We can start with a quick chat, no strings attached.
